Will Wuthering Waves Fail - What Can We Expect

After two weeks of Wuthering Waves closed beta two being available to the public and many players getting a chance to play and experience the game, some community members have raised concerns that there are still some things that need to be worked on if Wuthering Waves is to launch smoothly and not fail.

In this article we’ll look at some of these concerns and address them to see if Wuthering Waves can really make a place for itself in the gacha field.

Concerns About Wuthering Waves Launch

Currently there are 2 major concerns with the upcoming launch of Wuthering Waves. We’ll try to break each one down and give our opinions. Let’s get started with the first major concern and that is namely the localization.

Localization

After the launch of the Wuthering Waves second closed beta it became apparent that there are a ton of localization issues in English. Wrong Weapon descriptions, wrong Character description in the constellation system of the game. As well as ton of other writing errors, translation errors and much more.

It has been found out by players that most of these issues are a problem in mainly the English localization of the game, with the Chinese version of Wuthering Waves being correct. However, this in turn poses the question of why the localization for the second closed beta is so poor.

There is one major explanation for this and that is rewriting 90% of the game’s story during the 6 month period between the first and second closed betas.

This has undoubtedly led to a ton of dialogue being scrapped or completely changed, with new dialogue being included as well.

Which dialogue must naturally all be translated. This likely put a ton of pressure on the translators and we think that this is the major point on why the game’s localization is in its current state.

Given that there is still no official release date for Wuthering Wave we can speculate that the localization will only get better and that all of the issues that have appeared in the second closed beta will be fixed.

It is important for Kuro Games to nail the localization as having wrong descriptions for weapons and characters in a game that is heavily focused on combat is surely not a great look. Furthermore, this also opens the door for uncertainty regarding the story of the game.

If things such as weapon and character descriptions are wrong, how can we be sure that the story is translated properly and we aren’t getting a lesser experience from those playing in Chinese.

All in all localization is something that Kuro Games should closely look into if they want the game to do well outside of China.

Marketing

The second major issue that has been brought up in the community is the issue pertaining to the marketing campaign of Wuthering Waves.

Kuro Games already have a bad track record with the marketing for their other popular title Punishing Gray Raven, which despite being a great game with one of the best combat systems in any mobile game, has managed to stay under the radar of a ton of people.

As of yet Wuthering Waves are still to begin any serious marketing campaigns and if it remains like this the game will surely not reach the wide audience of players that it wants. It is true that the game is currently in its second closed beta without any news for an official launch.

However, with there being leaks and speculation that the game must launch before October 2024 the time that Wuthering Waves has for a strong marketing campaign is getting shorter by the day.

Marketing is the point that makes or breaks the launch of a game, and with great marketing even bad games can start off great.

If Wuthering Waves manages to secure itself a great marketing campaign by spreading out to a ton of content creators both on Twitch and YouTube they are sure to reach a way wider audience that they would have by only appealing to people that already know the game from Kuro Games’ previous title Punishing Gray Raven.

Conclusion

The points mentioned above are certainly ones that need to be addressed if we are to expect a good launch for Wuthering Waves.

If any of the points above are mistreated or simply ignored then the game will likely fail to have the impact we are all expecting from it.

Wuthering Waves has a ton of great systems that we can’t wait to play around with and test out when the game eventually launches worldwide and we eagerly hope that it will manage to polish up all that it need in order to cement its place as one of the best gacha games on the market.